Why I Built FoundersBoxx

You start Monday pumped to build, ship, and sell. By noon you're searching QuickBooks for numbers and chasing KPI updates. The entropy accelerates as you grow. Here's why I built FoundersBoxx.
Why I Built FoundersBoxx

Admin work is time away from finding PMF. That's it.

I've been a founder, an operator, an investor, and an advisor. I know how much admin sucks—even though I secretly enjoy it.

But admin isn't paper filing or meaningless busywork. It's the essential maintenance that keeps you from being clueless. Think road trip prep: not the hotel bookings, but checking the oil and tire pressure. Unglamorous, necessary, distracts from the actual journey.

Coming from Finance and Ops, I care about why numbers are what they are, not their accuracy. All I need is ballpark understanding of what the fuck is going on so I can make a decision and move on.

The problem? Getting that understanding requires cross-domain knowledge: finance, legal, compliance, HR, random other stuff. Most founders hate this work and aren't good at it. You have two choices:

  1. Do it yourself (you hate it and suck at it)
  2. Hire someone (expensive, requires trust, lose control)

Neither is great. Especially when the only mission that matters is finding PMF.

I built FoundersBoxx to centralise my own Finance and Ops job. Automate the repetitive stuff. Get back the hours I was losing to essential-but-distracting work.

Turns out every founder has this problem.

The Real Problem: Entropy

You start Monday pumped: build this feature, ship that update, talk to 20 customers.

By noon you've searched through QuickBooks for numbers, reviewed payroll, and chased three people for KPI updates.

As you grow, the entropy only accelerates. Less time building and selling. More time maintaining the machine.

You're not bad at operations. You just want to do something cooler.

Operating System, Not Toolbox

FoundersBoxx is an operating system for founders.

Everything integrated. One dashboard. Financial reporting, cap tables, team ops, investor updates, metrics—all automated and connected.

Know your revenue, runway, and trajectory without digging through five tools. Keep everyone informed without writing the same update twelve times.

You are in control no matter if you hire someone or not.

We built it so you can build products instead of playing COFO (CFO + COO).

Forever 18: We Need Real Users

We're launching with a Forever 18 initiative—giving 18 founders lifetime free access.

Not because we need beta testers. We have product. We need real founders running real companies to tell us what sucks.

The deal:

  • Answer 4 questions about your startup operations
  • We pick 18 founders
  • If selected, you never pay. Ever.
  • If not selected, you get 30% off forever + priority access

What we're looking for:

  • Founders with real operational pain (not just curious)
  • People who'll actually use it daily (not sign up and ghost)
  • Honest feedback (we need to know what's broken)

18 spots. Apply at FoundersBoxx Forever 18

You didn't quit your job to become a full-time administrator. But here you are.

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